The rugged innovation of the Ford Maverick 2024

Introducing the Ford Maverick 2024, a true symbol of innovation. As we enter the new year, the latest iteration of the small pickup arrives with exciting updates and enhancements, promising a unique blend of ruggedness and refinement. From its bold exterior to its cutting-edge technology, this is a pickup truck that defies expectations, fitting perfectly into any lifestyle. Whether you're navigating the urban sphere or venturing off the beaten track, the Maverick 2024 promises dynamism and an unrivalled driving experience.

Outstanding capabilities

For 2024, the Ford Maverick receives a more robust engine line-up that will enhance your driving experience. This year, the pickup comes standard with a 2.0L EcoBoost engine that develops 250 horsepower and an impressive 277 lb-ft of torque. For hybridization enthusiasts, the choice is always available, with a combined output of 191 hp and 155 lb-ft of torque. These powertrains are ready to redefine Maverick performance with their standard towing capacity of 2,000 pounds (907 kilos) and up to 4,000 pounds (1,814 kilos) with the towing package.

When it comes to comfort and convenience, the Ford Maverick 2024 takes things to the next level. Equipped as standard with an 8-inch touchscreen infotainment system on all versions, it also incorporates Apple CarPlay and Android Auto.

Even the base version is equipped with Wi-Fi to ensure connectivity on the road. Why not add SiriusXM satellite radio, a Bang & Olufsen audio system and wireless charging. Several driver assistance functions, including automated emergency braking, are available as standard, but the Maverick also offers optional safety technologies such as lane departure warning with lane keeping assist and adaptive cruise control.

Ready to go anywhere

The Maverick's motto is ruggedness and versatility. Even more so this year, it's the Flexbed storage system that changes the game for those looking for versatility, offering tie-downs, a 110 V power outlet and a versatile multi-position tailgate. In addition, Ford has integrated clever storage solutions into the cabin, including generous space under the rear bench. While all three versions of the Maverick - XL, XLT and Lariat - are back, enthusiasts will no doubt be intrigued by the changes made to the Tremor package, which now features distinctive decals that subtly accentuate the truck's aesthetics.

This year, the Ford Maverick introduces a new design philosophy with its two inspiring new colours: three-layer Azure Gray Metallic and Terrain Color. This year's model continues to blend urban sophistication with a spirit of adventure, marked by flowing lines and sculpted contours that emphasize innovation and style. Numerous customization options are also available, such as the moulded rocker panels available on XLT models with Luxury Package and Lariat.